Hai Phong embraces Vietnamese goods

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Businesses in the northern city of Hai Phong have been efficiently participating in the Buy Vietnamese Goods campaign since its inception nine years ago, creating quality products and increasing the presence of Vietnamese goods in different distribution channels.

A Vinmart supermarket in the city of Hai Phong

Enhancing Vietnamese goods production

According to the campaign steering committee in Vietnam’s third largest city, having acknowledged the domestic market’s importance for their production and sales development, manufacturers in the city have enhanced domestic sales by providing products with improved quality and meeting consumer taste and requirements.

As a leading business in the city, the Hai Phong Paint Joint Stock Company is continuing to expand production and improve product quality and prestige. The company has become a leading participant of the Buy Vietnamese Goods campaign.

A VinEco high-tech agricultural project in Tan Lien Commune of the city’s Vinh Bao District has provided the market with products that meet strict requirements on food safety and hygiene and nutrition. VinEco products are being distributed through Vinmart and Vinmart + supermarkets. A Vinmart Hong Bang supermarket representative said consumer demand for VinEco vegetables is higher than the supply, requiring the supermarket to bring in products from VinEco projects in other provinces to satisfy demand in the city.

Distribution solutions

Along with production of quality products, businesses in Hai Phong are stimulating trade and increasing the presence of Vietnamese in their distribution channels.

According to the campaign steering committee in Hai Phong, in 2017 and the first half of 2018, 22 trade fairs took place in the city, yielding VND4 billion each in revenues.

The committee has encouraged enterprises, including Coop.mart Hai Phong, Minh Khai Trading Joint Stock Company, and Vincommerce Supermarket, among others, to bring Vietnamese goods to Tien Lang and Vinh Bao districts, other suburban areas, and industrial zones in the city. Each of these shipments provided 700-1,200 items and attracted 1,700-2,000 buyers, bringing in revenues of VND80-90 billion, with the most sought-after products including foodstuff, footwear, wooden furniture, cosmetics and electronics.

Distributors, both markets and supermarkets, have worked closely with producers to increase sales of Vietnamese goods. These currently account for more than 90 percent of all goods on the shelves of many urban supermarkets, and 50-55 percent of goods sold in rural markets.

Lan Phuong

Source: VEN