“Shop & Store Vietnam 2018” opens in HCMC

“Shop & Store Vietnam 2018” is taken place at the Saigon Exhibition and Convention Center (SECC)  in Ho Chi minh City (March 28-30), delivering the enriched content and new business opportunity in retail & franchise to Vietnam's market with business-ready-in-3-days conference program, and first-time “Cashless Society Showcase”.
Mr. Suttisak Wilanan, Deputy Managing Director of Reed Tradex

With the presentation of 70 brands from 18 countries and regions, 3 international group pavilions from Thailand, Singapore and Japan, “Shop & Store Vietnam 2018” (SSV) provides the unique platform for developing business comprehensively with 3 profiles: retail, franchise and shop fitting.

Especially, the organizer Reed Tradex in collaboration with Miniso and Ibox/2can have brought a new phenomenon of next-generation payment with "SSV CashlessPay" application which is designed exclusively for exhibitors and visitors to experience “cashless” trend in the most practical way right at the exhibition.

Mr. Suttisak Wilanan, Deputy Managing Director of Reed Tradex said: “The ease of conducting financial transactions of “Cashless payment” has opened a new era of shopping and customer’s experience. People will no longer need to carry wads of cash, plastic cards, or even queue up for ATM withdrawals. It’s also a safer and easier spending option when people are travelling”.

Do Nguyen Ai, CEO of ibox Mobile Services Vietnam added: “Customer can pay the exact amount without worrying about not having change or getting it back from shopkeepers. More than ever, customer relationship management and membership tactics become ever more effective as retailers can integrate all of the functionalities in the application. "SSV CashlessPay" application is a good practical model for users to experience not only to shop, but also to create the integrated marketing programs for their business in near future”
Miniso booth at SSV 2018

Tran Trong Huy Thong, Brand & Marketing Manager of Miniso Vietnam said: “Compound Annual Growth Rate (CAGR) of Vietnam in 2011-2020 is forecast to be among the highest in ASEAN region, reaching 8%, giving the casual fashion department store brand as Miniso many opportunities as well as the challenges. Young customers in Vietnam are willing to spend more and want to shop more convenient. At “SSV Cashless Society Showcase”, Miniso has kicked-off to test this new trend model, to create more convenient shopping experience for customers as we have always advocated the philosophy of a quality of life and respecting the needs of customers.”

Vietnam is considered as a fertile land to develop the retail market, Kantar Worldpanel’s study has revealed incredible growth in Vietnam that the market share of mini-stores grew by 32% from 2015 to 2016, while online shopping grew by a remarkable 61%. At the same time, Vietnam was ranked 9th of the top 12 markets identified by the members of the International Franchise Association as markets most valuable for international expansion and was profiled in the Top Markets Report.

Phi Van Nguyen, Founder and Board Director of Retail & Franchise Asia, the conference co-organizer of “Retail & Franchise Conference in Vietnam” said: “The 2-day conference, with day 1 as a retail track and day 2 as a franchise track aim to deliver the most updated trends, knowledge, business models, and sharing of hands-on experience from distinguished professionals around the world in retail and franchising.” Mrs. Phi Van is confidence in the potential of Vietnam’s market that “From 2018 and beyond, Vietnam will continue to be the potential destination for international brands, especially regional brands to enter. On a separate note, local brands are also catching up in the learning curve to apply the global standard of retail and franchise operations to improve themselves.”

My Phung

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